Nigerian soul singer, Chike has revealed the reasons he has not been releasing songs.
The 29-year-old singer and songwriter made it known during an interview with popular media personality, Dadaboy Ehiz on Apple Music 1, stating that the reason for slowing down on how he releases new music is because he is now embracing music from an executive angle rather than being just an artist.
“I have toned down being an artist, and look at it from an executive perspective. The way music is here, it’s expensive – whether you’re pushing singles or projects, a lot of money is going to go down. I have been independent for the longest – you know I have my team, I have my people who handle management but I’m basically independent – and with singles, it’s still going to be money spent and you just don’t know for sure what the market wants to listen to“
“So, if I’m going to spend $50,000 in pushing an album, I’m better spending on doing that than $20,000 on trying out different singles that just might not work. I mean as an artist it works for me, don’t get me wrong, but then I’m not the one who’s going to consume the music. It’s more of an executive decision.”
Chike first moved into the spotlight as a participant of Project Fame West Africa followed by The Voice Nigeria where he finished in the second position.