Billpoint CEO, Linus Williams Ifejika, popularly known as Blord, expressed shocked after Afrobeat singer David Adeleke, aka Davido charged him $5 million for an endorsement.
The cryptocurrency investor shared a screenshot he received from Davido’s team when he approached the singer for one year endorsement deal to his company.
Blord revealed that his budget was $250,000 (150 million) but him and his team was surprised when Davido’s management responded to his email that the artiste charge nothing less than $5 million (N3.7 billion) for a year deal.
The post read: ‘Endorsement Deal Inquiry’
“Hello Mr Williams, thank you for your email. Davido’s endorsement fee is $5m for a full calendar year and is subject to review at the end of the endorsement period. kindly let me know how you would like to proceed.”
The Billpoint app was launched in April 2023 and is designed to enable users to easily purchase affordable airtime, data, and pay bills for their electricity and cable TV.
