Dapo Abiodun, the governor of Ogun State, and the Minister of Information, Mohammed Idris have highlight the need to build a better image for the country to  sustain growth, development and prosperity.

The duo spoke on Tuesday at the opening of the 2024 Nigeria Institute of Public Relations Week held at the June 12 Cultural Centre, Kuto, Abeokuta.

The theme of the four-day programme is: “Leveraging Public Relations As A Critical Asset For Nigeria’s Economic and Reputation Renaissance”.

The governor stated that good public relations will maintain critical asset for any responsible government in its pursuits for building sustainable growth.

Abiodun further explained that through the implementation of a robust public relations initiatives, the country’s vision and policies would be better appreciated by the governed.

” It will also engender international and bilateral co-operation and understanding,” he stated.

The governor urged public relations practitioners to be patriotic and start projecting Nigeria’s image to the world in order to attract further investment and build the real sector of the economy.

Speaking at the event, the Minister of Information stressed that the vital role of public relations in enhancing the image of Nigeria for economic prosperity.

The minister who was represented by the Director -General of the National Orientation Agency, Lanre Issa-Onilu, noted that through strategic public relations , the country could attract investments, foster innovation and enhance its standing on the global stage.

The minister, explained that the recent efforts being made by the Bola Tinubu -led administration to revive the nation’s economy and its proactive approach to addressing challenges were promising signposts of progress.

Meanwhile, he noted that to realise the country’s vision of a prosperous and respectable nation, the citizens must recognise the indispensable value of strategic public relations.

“In a world where information travels at the speed of light, the ability to effectively communicate, engage, and influence has never been more critical and tasking.

“At the heart of our economic and reputation renaissance, lies the power of storytelling.

” We must craft narratives that celebrate our achievements, address our shortcomings transparently, and articulate a compelling.