Global online streaming platform, Spotify has ranked Nigeria second highest consumers of podcasts in Africa.
Spotify’s Podcast Manager, Sub-Saharan Africa, Ncebakazi Manzi disclosed this in a statement on Thursday in commemoration of the International Podcast Day slated for September 30.
Manzi said the rise of podcast listenership in Nigeria has been exponential in the past couple of years, increasing by 222% between 2021 and 2022.
He said: “This places Nigeria as the second country consuming podcasts the most in Africa right after South Africa.
“Nigeria is followed by Kenya, Ghana and Angola. These five countries make up the top five African Spotify countries with the most podcast listeners.
“September 30 is International Podcast Day, and we have seen the podcast landscape continually evolve and gain traction in Nigeria.
“The demographic at the forefront of this transformation is Generation Z (Gen Z).
“With its accessibility and diversity of content ranging from storytelling to information sharing and entertainment, podcasting has become a popular choice for Gen Z listeners.”
According to Spotify’s data, Nigerian Gen Zs aged between 18 years – 24 years constituted a sizable segment of podcast listeners, accounting for 50 per cent of the total streams, for the last 90 days.
“Gen Z is revolutionising the podcasting landscape, and their appetite for diverse content is shaping the future of audio entertainment in Nigeria.
“We remain committed to elevating podcasting and amplifying the voice of podcasters in Nigeria and beyond.
“The spotlight falls on The HonestBunch Podcast, I Said What I Said, Menisms, So Nigerian and Tea with Tay as the top local podcasts in the hearts of Nigerian listeners.
“Their leading position comes as no surprise, given their widespread popularity among the Gen Z and Millennials.
This is attributed to their engaging and entertaining content, their keen awareness of trending subjects and their unfiltered and candid conversations,” he added.
