The organizers of Africa Magic Viewers Choice Awards (AMVCA) announce that they have ended public voting for best actor category.
They stated that this year the winners under the categories of best actor and best actress will be determined by a jury voting.
This action follows backlash from critics who say that star actors with huge social media following sweep all the awards, and not the performer with the best acting.
In total, there will be 16 categories for non-voting, including Best Lead Actor and Actress, Best Supporting Actor and Actress, Best Director, Art Direction, Cinematography, and Costume Design, Best Writing in a Movie and TV Series, Best Movie and TV Series, Best Short Film, Best Documentary, and Best Sound Design, Editing, and Makeup.
While they eight categories for the audience voting, which include Best Scripted Africa Magic Original, Best Unscripted Africa Magic Original, Best Digital Content Creator, Best Indigenous Language (for West, East, and Southern Africa), Best Multichoice Talent Factory Film, and Best Indigenous Africa Magic Original.
It was also confirmed that submission are now on by the head of Content and Channels West Africa, MultiChoice, Busola Tejumola.
Entries are expected from movies and films publicly exhibited or broadcast between December 1, 2022, and December 31, 2023, from January 15 to February 14, 2023.
“As we mark our tenth anniversary of the Africa Magic Viewers Choice Awards, We are embarking on a bold journey to reevaluate our award categories, and further align with global trends and benchmarks. This involves retiring certain categories, streamlining others and revisiting both voting and non-voting classifications.”
It has also been announced that, Deloitte known to have handled the Big Brother Naija voting process, will be the body in charge of auditing the judging process and verifying the voting results.
The awards ceremony Is scheduled to hold in Lagos, Nigeria in May 2024.
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