Dun & Bradstreet, a Business data and analytics organization, has reaffirmed it’s commitment to supporting small and medium sized enterprises in the country following the launch of a new variant of it product called ‘D-U-N-S Registered TM seal’.
From the report gathered, the product makes companies to develop a greater information of their portals, facilitating them to stand out amid stringent global competition.
“Over 90 percent of the Fortune 500 companies, leading Nigerian companies, regional governments, and organizations of all shapes and sizes utilize Dun & Bradstreet’s data to discover new business opportunities and manage risks. In addition to listing a company on D&B’s database, this product facilitates enterprises of all sizes to unlock new avenues for business,” the analytics company said.
The firm portraits itself as a gateway to access over 540 million businesses, as the premium and VIP extensions of the flagship product provide’s organisations with an avenue to attract global prospects, increase business opportunities, and gain an edge in the competitive arena.
“Additionally, it grants a badge of authenticity to companies, validating their credibility with potential clients. This seal can be added to the physical and digital marketing collateral of companies, acting as a mark of authenticity. With the incorporation of new variants, companies now have the opportunity to select the option that suits their specific needs,” it added.
Womo Diriyai, the Country Head at Dun and Bradstreet Nigeria,said that SMEs have taken advantage of the solution to increase domestic and global recognition.
“This motivated Dun & Bradstreet to introduce and incorporate the new extensions. The new variants permit companies to add more business information to their portals and secure targeted leads.
“In the ever-evolving business landscape of Nigeria, companies of all sizes require an edge over others to enhance business. I am hopeful that new variants will attract an extraordinary response from the companies in Nigeria,” he added
