Jumia has announced plans to cease operations for its food delivery service, Jumia Food by the end of December 2023.

The firm will stop services in all of its operational countries which include Nigeria, Kenya, Morocco, Ivory Coast, Tunisia, Uganda, and Algeria by the end of the year.

This was revealed by Jumia CEO, Mr. Francis Dufay, on Thursday, who further stated that the move was to increase profitability as the company’s physical goods division will now receive more attention.

The statement read: “The more we concentrate on our physical goods sector, the more we see Jumia has enormous growth potential and a clear route to profitability.

“We have to focus on our physical goods business, the more we realize that there is huge potential for Jumia to grow, with a path to profitability.”